Resolving the SEO-User Experience Conflict

Approximately ninety-five percent of online traffic comes from search engines, lorded over by the leviathan Google. SEO services are heavily targeted toward ranking high on the first page of Google, as 70% of all web traffic coming from the said search engine giant go these high ranking pages.

Given that websites are at the mercy of Google, it is easy to become preoccupied with satisfying its algorithmic needs and performing better in search engine results pages (SERPs). In these cases, user experience is usually relegated to the background while ranking dominates the foreground.

However, in a recent video featuring Google’s Matt Cutts, he reiterated the central role user experience plays in an SEO campaign. He encourages every SEO agency to not just focus on the actual ranking indicators and invest a good deal of time and resources in developing highly compelling and relevant content.

How to Bridge the Gap between SEO and User Experience

SEO services and improving user experience are two separate marketing specialties and they should be viewed as such before they are reconciled. An SEO professional will focus the Sommerseo rankings while a conversion specialist will focus on elevating the experience your site gives to your visitors.

It’s like how the brain operates. The user experience specialists act like the brain’s right hemisphere taking charge of creative activities. The SEO professionals fulfill the role of the brain’s left hemisphere which is more analytical and numbers oriented.

While the two concepts fulfill very different objectives, they are closely tied in together and while exclusive from each other, they operate symbiotically to produce the best online marketing results possible.

Below are a couple of tips on how you can fuse SEO services with tactics to improve user experience:

1. At the upper portion of your webpage which is what customers see first, enrich it with visually arresting web elements that will draw them in and will compel them to stay on your site. If you have the budget to spend, you can ask your web developer to include other interactive elements such as flash presentations, augmented reality, videos, games, etc.